Dream Chasing Marketing
Dream Chasing Marketing
AWAGYU
Halal Certificate
Genuine A5 Wagyu
Authentic
Awagyu
Awagyu Restaurant is Malaysia’s first Japanese restaurant to offer all 26 premium Wagyu cuts from whole cattle, imported directly from Tokushima, Japan.
- JB, KL, Putrajaya
- 12:00 PM–10:00 PM
Goals
- Drive more sales through blogger and influencer
- Increase visibility in search results for "wagyu"
- Build credibility on XHS, TikTok, Google & FB
How we do
When it comes to social media, there’s a big difference between doing 10 posts on Facebook and doing 10 posts on XHS. Although Awagyu prefers not to put too much effort into its official page, we support them in reaching a wider audience and more potential customers on XHS and TikTok through blogger marketing and SEO optimization on both platforms.
As a result, when users search for keywords like “wagyu” or “klfoodie,” 3 to 4 out of 10 of the top posts are from bloggers sharing content related to Awagyu.
Outcome
XHS TikTok
Compared to Meta Ads marketing, Awagyu was previously spending an average of over RM10,000 per month.
After shifting their marketing budget from Meta to XHS and TikTok to better reach a younger audience, the monthly spend decreased to just RM3,600—while sales increased by 30%.
Business Growth
What's Next
We will continue to collaborate with 20 bloggers every month to consistently promote and increase exposure for Awagyu.
Expected Result
Consistently maintain 3–4 or more high-ranking posts on XHS and TikTok for relevant SEO keywords. This ensures continuous visibility and keeps users interested in visiting Awagyu.